BRAND + Illustration DESIGN
Awoo Paper Co.
Brand
Identity
Awoo Paper Co. is a playful, pittie-inspired brand created for dogs and the people who love them. Built around original canine illustrations, expressive typography, and a warm, outdoorsy personality, the identity was designed to feel playful without becoming overly cute or expected.
The flexible illustration system allows Awoo to move naturally across stationery, greeting cards, art prints, packaging, repeat patterns and lifestyle goods while maintaining a recognizable personality across every application.
Behind the Brand
PATTERNS WITH PERSONALITY
Awoo’s visual world starts with the dogs. Original pittie illustrations are paired with playful supporting elements to create repeat patterns that feel full of personality without becoming visually overwhelming. Each collection can tell its own story while still belonging unmistakably to the same brand.
That flexibility allows Awoo to move from everyday paper goods to seasonal collections, home goods and accessories. The subject matter may change, but the illustration style, humor and recognizable Awoo personality keep everything connected.
Member Punch Card
Brand loyalty through playful interaction
The FroOat member punch card extends the brand beyond packaging and into customer engagement. Designed to feel lighthearted and rewarding, the card incorporates the same organic shapes, textures, and color language found throughout the visual identity. By blending function with personality, the punch card strengthens brand consistency while encouraging repeat visits, reinforcing FroOat as both inviting and experience-driven.
Discover
Every great project starts with understanding. Through questions and conversation, we uncover your goals, audience, challenges, and vision – creating a strong foundation before the design process begins.
Design
This is where ideas take shape. We explore concepts, visual direction, and creative possibilities, then refine them together until the design feels intentional, distinctive, and unmistakably yours.
Deliver
Once everything is perfected, we prepare your final assets for the real world – whether that means print, digital, production, or a combination of all three – so you’re ready to put your new look to work.
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