Print + Campaign

Benson 20th Reunion

The

Project

Twenty years after graduation, the Benson Polytechnic High School Class of 2005 came together for a reunion that needed more than an invitation – it needed a cohesive visual experience.

The campaign brought the event to life across digital promotion, printed materials, and day-of details, using Benson’s familiar blue and orange in a system that felt nostalgic without looking stuck in 2005.

From Announcement to Event Night

ONE CAMPAIGN, EVERY TOUCHPOINT

The reunion campaign was built as a connected system rather than a collection of unrelated pieces. Each touchpoint carried the same typography, color palette and graphic language so the event felt recognizable from the first announcement to the final celebration.

Digital promotion helped build anticipation, printed materials carried the identity into the physical event, and small details such as drink tickets and custom stamps gave the campaign another layer of personality once guests arrived.

Beyond the Screen

PRINTED + Remembeered

Built From Class History

Some details in the reunion campaign were designed specifically for the people who lived them. One of the keepsake graphics pulled directly from memories of the Class of 2005, turning shared stories and inside jokes into a design that classmates would immediately recognize.

UNITED BY SPIRIT. BONDED BY NAME. IMMORTALIZED BY FORKS.

The forks reference the senior prank that left Benson’s front lawn covered in plastic forks. The Class of ’05 flag recalls the classmate who climbed Benson’s radio tower to fly an ’05 flag above the school, while the white marks running along the sides echo the long stairways leading up to Benson’s entrance.

Together, those details transformed a simple reunion graphic into something only the Class of 2005 could fully decode. “United by Spirit. Bonded by Name. Immortalized by Forks.” wasn’t just a tagline – it was an inside joke, shared history and a piece of Benson lore carried across shirts, hoodies, cups and keychains twenty years later.

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